Marketing

The ability to market your product will determine how far or how successful you will be in your business. Marketing is a very important tool in business. It is the skill that differentiates two businesses, which have the same product, whereby one selling and becoming more successful than the other. Thus, it is important to know that even if you have the best product or ideas, all these become useless without a good marketing strategy.

As regards the statements above, marketing entails

1)    Attention

Any form or style of marketing to be used in any business must be able to be such that the attention of your customers are caught, keeping in mind that most of your customers are the busy type of people.

2)    Interest

If you have been able to get the attention of your customers, you need to ensure that they immediately become interested, as the time frame to do this is roughly between 2 to 3 seconds or you will lose them to your competitors.

3)    Desire

This is what will determine if the customer will buy your product or not. The desire for the product needs to be created for the customer to make up his or her mind to buy a product or service.

4)    Action

This is the result of the customers’ desire for your product. This is the stage when a customer buys the product.

To conclude, we can say MARKETING = ATTENTION + INTEREST + DESIRE + ACTION.

This is called the Mathematics of Marketing.